There are a number of factors that play into the success of a business. For Frisco STYLE’s 2019 Best of Business Awards, a committee of local business leaders performed an evaluation of applicants based on the disciplines of Leadership and Vision, Market Understanding, Company Culture, Serving Customers, Organization Structure, Financial Management, Hiring and On-Boarding, Compensation and Rewards and Performance Feedback.
RxSmile receives Best of Business Award for Customer Service
Serving customers is the cornerstone to the success of any business. Putting customers’ needs at the forefront of the business and how it operates generates satisfaction, growth and an overall appreciation for the customers and employees the business serves. Dr. Greg Greenberg, the award-winning Frisco orthodontist at RxSmile Frisco Orthodontics is the recipient of the Best of Business award for Serving Customers.
RxSmile Frisco Orthodontics for adults and children was founded upon Dr. Greenberg’s same personal experience as an orthodontic patient at 13 years of age. “My outcome with my own treatment and relationship with my orthodontist inspired me to become an orthodontist. I am passionate about orthodontics because I see how my patients change with increased self-confidence and self-esteem. They just love to smile, which makes this world a better place. Giving someone a boost in their self-confidence is one of the most rewarding parts of my job,” he explains.
Working with patients ages 8 to 68 gives Dr. Greenberg the opportunity to stay connected with younger generations’ interests while also meeting needs of adult patients. Dr. Greenberg admits the field of orthodontics in the past 30 plus years has changed rapidly, mostly due to new technologies. “With the advent of new technology, more adults have sought treatment in larger numbers than ever before. Utilizing computers, digital imaging, 3D printing, cone beam computed tomography (3D x-rays) and improved bracket technology have allowed and forced me to stay updated and state-of-the-art. All these changes allow RxSmile Frisco Orthodontics to achieve better outcomes for patients in less time and in a more comfortable setting,” Dr. Greenberg says.
Serving patients has always been a facet of business in which Dr. Greenberg takes much pride. He says, “Anything that is available to make the experience easier and better for our patient is my goal. My staff is highly-trained to provide the best customer service from the first phone call to the last visit in a timely, fun, professional setting. I place importance in putting myself in my patient’s shoes. We work together with our patients so they are highly-motivated to be compliant and an active participate in their treatment. Everyone with the RxSmile team is friendly, helpful and efficient, and we are always available to our patients. We understand that without them, we would not exist.”
Dr. Greenberg’s ability to communicate effectively with patients allows the team to offer texting, 24-hour emergency availability, email and web access to information and contact with staff. “When you call the office, you always speak with a person, not a phone tree,” he adds. Dr. Greenberg takes the time to connect and communicate with your general dentist and any other specialist involved in your treatment. This allows him to maximize results while explaining the treatment plan and outcomes so everyone’s expectations are exceeded.
original article featured in Frisco Style Magazine >